Distribution<\/strong> strategies<\/strong> and technologies<\/strong> from the digital<\/strong> world<\/strong> combine with negotiation<\/strong> and logistics skills<\/strong> to meet the needs of the international market, which are increasingly linked to the integration<\/strong> of physical<\/strong> and digital<\/strong> channels<\/strong>.<\/p>\n E-commerce <\/strong>and digital<\/strong> marketing<\/strong> are changing the consumer’s approach to shopping. Understanding the new strategies and learning about markets, from large retailers to digital sales networks, is the basis for a career as a category manager<\/strong> at major players in the industry.<\/p>\n Full-time<\/strong>, 12-month<\/strong>, Italian-language<\/strong> into a\u00a0hands-on<\/strong>\u00a0training<\/strong>\u00a0designed to develop\u00a0transversal<\/strong>\u00a0skills<\/strong>,\u00a0to get to the heart of the business needs of leading global companies. The work of the\u00a0Career Service<\/strong>, which supports the student in building his or her path in the job market, is linked to meeting times with\u00a0BBS<\/strong>\u00a0alumni<\/strong>, Faculty<\/strong>\u00a0and professionals connected to the School.<\/p>\n <\/p>\n Young graduates<\/strong> who wish to develop strategic and operational skills to successfully manage physical and digital retail<\/strong>. The programme delves into omnichannel<\/strong> principles, integrating online and offline channels for a customized shopping experienc<\/strong>e. In addition, it provides advanced tools to optimise logistics, operations<\/strong> and supply chain management<\/strong>, which are key to improving efficiency and competitiveness in the retail and e-commerce sector.<\/p>\n <\/p>\n Rethinking distribution and sales networks with new planning tools is the goal of the Master<\/strong> in Business Management – Retail Management and E-Commerce<\/strong>, to gain access to positions<\/a> such as Trade Marketing Manager<\/strong>, Sales Manager<\/strong>, Buyer<\/strong>, E-Commerce Manager<\/strong> and all the roles that compose the multifaceted world of e-commerce and classic retail.<\/p>\n Retail businesses are imagining a new way to compete on the market: get in touch with the course program manager to support it with your value.<\/em><\/p>\n <\/p>\n Bologna Business School provides student support services<\/strong> included in the tuition fee for the Master.<\/p>\n <\/p>\n Programme Advisory<\/strong>\u00a0Committee<\/strong>:<\/p>\n <\/p>\n Ranking<\/strong><\/p>\n QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.<\/p>\n <\/p>\n Accreditation<\/strong><\/p>\n Bologna Business School is\u00a0EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\nWHO IS IT FOR?<\/h3>\n
CAREER OPPORTUNITIES<\/h3>\n
SERVICES<\/h3>\n
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