{"id":9439,"date":"2019-03-12T00:00:00","date_gmt":"2019-03-12T00:00:00","guid":{"rendered":"https:\/\/wwwstage.bbs.unibo.it\/master-fulltime\/gestione-dimpresa-turismo-heritage-ed-eventi-2\/"},"modified":"2025-07-07T17:25:43","modified_gmt":"2025-07-07T15:25:43","slug":"gestione-dimpresa-turismo-heritage-ed-eventi-2","status":"publish","type":"master-fulltime","link":"https:\/\/wwwstage.bbs.unibo.it\/en\/master-fulltime\/gestione-dimpresa-turismo-heritage-ed-eventi-2\/","title":{"rendered":"Business Management &#8211; Tourism, Heritage and Events"},"content":{"rendered":"<h3>GOALS<\/h3>\n<p>The <strong>Master<\/strong> in <strong>Business<\/strong> <strong>Management &#8211; Tourism, Heritage and Events <\/strong>aims to train professionals capable of managing and innovating businesses and institutions in the tourism, cultural heritage, and event sectors.<\/p>\n<p>The program provides strategic and operational skills to develop sustainable tourism experiences, promote destinations, and manage high-profile events, integrating marketing strategies, digital transformation, and hospitality management. Special focus is given to emerging industry trends, the use of digital technologies, and the creation of <strong>innovative business models<\/strong>.<\/p>\n<p><strong>Full time<\/strong>, <strong>12 months<\/strong>, held in <strong>English<\/strong>, this Master develop transversal skills, combining a <strong>humanistic, artistic or linguistic background with managerial training and growth<\/strong>, and getting to grips with the needs of public and private organisations. The work of the <strong>Career Service<\/strong>, which assists the student in building his or her path in the world of work, is linked to meetings with BBS alumni, Faculty and professionals linked to the School.<\/p>\n<h3>WHO IS IT FOR?<\/h3>\n<p><strong>Young graduates<\/strong> with an excellent knowledge of English who aspire to work in tourism companies, cultural organisations, events agencies, public institutions and innovative start-ups, developing skills to meet the challenges of an ever-changing market and create<strong> cultural projects<\/strong> of value to the local area and communities.<\/p>\n<p>&nbsp;<\/p>\n<h3>CAREER OPPORTUNITIES<\/h3>\n<p><strong>Event project manager<\/strong>, <strong>Heritage project manager<\/strong>, <strong>Hotel manager<\/strong> and <strong>Communication and PR manager<\/strong> are just some of the <a href=\"https:\/\/wwwstage.bbs.unibo.it\/en\/tourism-heritage-and-events-job-positions\/\">roles<\/a> to aspire to after a challenging study path that transforms the passion for beauty and culture into a secure professional future (Placement index more than 95% six months after the end of the Master).<\/p>\n<p><em>The Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the master Program Manager: we\u2019ll make your ambitions grow.<\/em><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>SERVICES<\/h3>\n<p>Bologna Business School provides <strong>student support services<\/strong> included in the tuition fee for the Master.<\/p>\n<ul>\n<li><a href=\"https:\/\/wwwstage.bbs.unibo.it\/en\/109423-2\/\">Services for current students<\/a><\/li>\n<li><a href=\"https:\/\/wwwstage.bbs.unibo.it\/en\/109412-2\/\">Services for prospective students<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Programme Advisory<\/strong>\u00a0<strong>Committee<\/strong>:<\/p>\n<ul>\n<li>Massimo Monti \u2013 President, <strong>Consorzio il Biologico Soc. Coop.<\/strong><\/li>\n<li>Alberto Miraglia &#8211; General Manager, <strong>Retail Institute Italy<\/strong><\/li>\n<li>Franco Gabbrielli &#8211; Founder and CEO, <strong>Italian Fashion Partner srl<\/strong><\/li>\n<li>Lorenzo Scrimizzi &#8211; Former\u00a0President\u00a0, <strong>Carpigiani Japan<\/strong><\/li>\n<li>Patrick Romano &#8211; Managing\u00a0Director, <strong>Bologna Welcome<\/strong><\/li>\n<li>Massimiliano Di Silvestre &#8211; Chief\u00a0Executive\u00a0Officer, <strong>BMW Italia<\/strong><\/li>\n<li>Baldo Scassellati Sforzolini &#8211; Global Head of R&amp;D, <strong>Galderma<\/strong><\/li>\n<li>Giovanna Cenacchi \u2013 Full Professor, <strong>Department of Biomedical and Neuromotor Sciences, University of Bologna<\/strong><\/li>\n<\/ul>\n<p><strong>Ranking<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-126571\" src=\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2024\/10\/y2025-WUR-BusinessMasters-Management-badge-Ranked_ok-244x300.jpg\" alt=\"\" width=\"156\" height=\"192\" srcset=\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2024\/10\/y2025-WUR-BusinessMasters-Management-badge-Ranked_ok-244x300.jpg 244w, https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2024\/10\/y2025-WUR-BusinessMasters-Management-badge-Ranked_ok-833x1024.jpg 833w, https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2024\/10\/y2025-WUR-BusinessMasters-Management-badge-Ranked_ok-768x944.jpg 768w, https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2024\/10\/y2025-WUR-BusinessMasters-Management-badge-Ranked_ok-1249x1536.jpg 1249w, https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2024\/10\/y2025-WUR-BusinessMasters-Management-badge-Ranked_ok-1666x2048.jpg 1666w\" sizes=\"auto, (max-width: 156px) 100vw, 156px\" \/><\/p>\n<p>QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"Tourism, Heritage and Events | Professional Master in Business Management\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/rKEtKnoH2Pc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GOALS The Master in Business Management &#8211; Tourism, Heritage and Events aims to train professionals capable of managing and innovating businesses and institutions in the tourism, cultural heritage, and event sectors. The program provides strategic and operational skills to develop sustainable tourism experiences, promote destinations, and manage high-profile events, integrating marketing strategies, digital transformation, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-9439","master-fulltime","type-master-fulltime","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Tourism &amp; Events Management | BBS Italy<\/title>\n<meta name=\"description\" content=\"Improve your skills in international tourism management and events organization with BBS full-time Master in Tourism, Heritage and Events. 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