{"id":128947,"date":"2024-11-20T09:13:51","date_gmt":"2024-11-20T08:13:51","guid":{"rendered":"https:\/\/wwwstage.bbs.unibo.it\/?post_type=open-program&#038;p=128947"},"modified":"2024-11-20T09:13:51","modified_gmt":"2024-11-20T08:13:51","slug":"shopper-marketing","status":"publish","type":"open-program","link":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/","title":{"rendered":"Shopper Marketing"},"content":{"rendered":"<p>Changes in technology, the acknowledged centrality of the <strong>point of sale<\/strong>, the maturity of markets and greater autonomy of choice on the part of the consumer explain the growing attention on the part of companies to the development of the shopper marketing function, which complements the more traditional <strong>consumer marketing<\/strong> function.<\/p>\n<p>This course responds to companies and managers who wish to deepen this discipline in order to acquire new skills and find new sources of competitive advantage in the markets in which they operate.<\/p>\n<p>Thanks to an interdisciplinary approach (both in terms of content and in terms of the professional background of the faculty) the programme provides methodologies, tools and expertise to start or consolidate shopper marketing activities in companies.<br \/>\nThrough a balanced mix of theory and practice, participants will be able to learn how to build shopper value and compete in the moments of truth before consumption.<\/p>\n<p>The structure is divided into <strong>5 modules<\/strong> for a total of <strong>5 teaching sessions<\/strong> divided into two slots: the first consisting of two days and the second of three.<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong> accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"Open Programs\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/iNdLW7gdYPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Changes in technology, the acknowledged centrality of the point of sale, the maturity of markets and greater autonomy of choice on the part of the consumer explain the growing attention on the part of companies to the development of the shopper marketing function, which complements the more traditional consumer marketing function. This course responds to [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":0,"menu_order":0,"template":"","class_list":["post-128947","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopper Marketing | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper Marketing | BBS\" \/>\n<meta property=\"og:description\" content=\"Changes in technology, the acknowledged centrality of the point of sale, the maturity of markets and greater autonomy of choice on the part of the consumer explain the growing attention on the part of companies to the development of the shopper marketing function, which complements the more traditional consumer marketing function. This course responds to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/\",\"url\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/\",\"name\":\"Shopper Marketing | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\",\"datePublished\":\"2024-11-20T08:13:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#primaryimage\",\"url\":\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\",\"contentUrl\":\"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Open Program\",\"item\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopper Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wwwstage.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopper Marketing | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Shopper Marketing | BBS","og_description":"Changes in technology, the acknowledged centrality of the point of sale, the maturity of markets and greater autonomy of choice on the part of the consumer explain the growing attention on the part of companies to the development of the shopper marketing function, which complements the more traditional consumer marketing function. This course responds to [&hellip;]","og_url":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/","og_site_name":"BBS","article_publisher":"https:\/\/www.facebook.com\/BolognaBusinessSchool\/","og_image":[{"url":"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/","url":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/","name":"Shopper Marketing | BBS","isPartOf":{"@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#primaryimage"},"image":{"@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png","datePublished":"2024-11-20T08:13:51+00:00","breadcrumb":{"@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#primaryimage","url":"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png","contentUrl":"https:\/\/wwwstage.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png"},{"@type":"BreadcrumbList","@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/shopper-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Open Program","item":"https:\/\/wwwstage.bbs.unibo.it\/en\/open-program\/"},{"@type":"ListItem","position":2,"name":"Shopper Marketing"}]},{"@type":"WebSite","@id":"https:\/\/wwwstage.bbs.unibo.it\/en\/#website","url":"https:\/\/wwwstage.bbs.unibo.it\/en\/","name":"BBS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wwwstage.bbs.unibo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program\/128947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program"}],"about":[{"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/types\/open-program"}],"author":[{"embeddable":true,"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/users\/92"}],"version-history":[{"count":2,"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program\/128947\/revisions"}],"predecessor-version":[{"id":128955,"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program\/128947\/revisions\/128955"}],"wp:attachment":[{"href":"https:\/\/wwwstage.bbs.unibo.it\/en\/wp-json\/wp\/v2\/media?parent=128947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}